People don’t often think about how web hosting affects their online presence. After all, in many instances, all it takes is for a website owner to pay a monthly hosting fee to a service provider, who takes care of everything on the backend. There is much more to web hosting, however, and it can affect even your business ROI.
When you have an unreliable hosting provider, your website will have plenty of unwanted downtime, which might give the impression that your company is unreliable. This situation could lead to lost sales for your business. Here are several ways web hosting plays into your website’s performance.
A page that loads quickly will be able to serve more customers. The faster a page loads, the more visitors it will likely convert. People expect speed from companies with online stores.
You can check with your hosting provider if they have options for improving your page speed. For example, you could do shared hosting, which is when several websites use one physical server. Another option would be a VPS or virtual private server. VPS hosting enables more memory and disk space allocations and more guaranteed CPU. That, in turn, translates to better performance, which means more value for money.
Often, hackers or other cybercriminals use web hosts to gain access to websites. When this happens, you could lose plenty of revenue or compromise your clients’ or customers’ privacy, which could be disastrous for your business. Ensure that your web host has the best security measures in place so your data stays protected. Malware and vulnerability scanners are your first line of defense against malicious actors.
Website owners should also protect their site against DDoS or distributed denial-of-service attacks. In the event of a cyber-attack, these protective measures will ensure that the hosting system remains accessible. You don’t want to have your website hacked and lose your data as well; that is enough to put a company out of business for a while. Even if you have dedicated IT employees or teams, you need to know how often your web hosting provider backs up your data and where they store it.
Page speed is a ranking factor for Google, so faster pages earn higher SEO rankings in their SERPs. This has been the case for desktop pages for a while now, but Google also recently announced it would be implementing the same rule for mobile web pages. If you have a fast website and good SEO, you will have a competitive website.
The best web host providers are focused on delivering constant uptime and exceptional, 24/7 support. It is vital to the companies they serve, after all, that they ensure that their websites stay online all the time. A good host strikes a balance between quality service and affordability. Some providers ensure 100 percent network uptime and will even issue credit if the client experiences otherwise.
Business owners need excellent web hosting more than they think. Hosting affects everything from SEO to website security. It even affects the end user’s experience of your site—and by extension, your brand. A bad service provider can cause downtime, which is frustrating to visitors and erodes confidence in your business. For fast, reliable, and secure web hosting, make sure you team up with hosting providers committed to delivering quality service to their clients.
Team up with I/O Zoom for top-notch VPS hosting and customer support. Our expert administrators monitor our networks round-the-clock, and we give up to 10 Gbps DDoS protection for free with every plan. Contact us today to learn more or get a free quote!